Where do we start with this then?
Probably best to start with how because of a trademark issue we are changing our British trading label name to Ardour Brand.
After launching our campaign earlier in the year and the announcement here on May 1st another business has come forward that owns the UK trademark of the name fervour, unfortunately that includes any kind of use of the word in British clothing which obviously covers our previous name Fervour Brand, so from now on we will be trading as Ardour Brand in the UK.
It was a slight set back but we are luckily at a point where we can change things and we will be trading in 3 weeks time as opposed to this/next week, mid-end of June.
Our products stay exactly the same and what we have advertised is what we are still producing it's just a simple name change over with new labels which luckily as of today had not been finished.
I have included our original post below with a few amendments regarding the facebook page and obviously we will get back to you with a new website address but the new facebook is here...
Facebook-ArdourBrand 'From Passion Comes Product'
With the unquenchable passion that we both have for quality made clothing, coupled with a sharp eye for detail, Shaun and I have always talked about deploying our knowledge and interest into the clothing industry in one form or another. Having both worked free lance for different publications and stores and having spent large quantities of our time lusting over clothing, paying unabated homage to the craftsmanship and beauty that goes into the process of creating the garments that we both love and wear, we decided to do our own thing and forge out a little niche for ourselves.
Away from the writing of Sinister Delicious, tucked tentatively away behind the scenes, we've been busy little worker bees, working tirelessly towards making a pipe line dream into a reality. That dream is Ardour Brand, a new British label that we'll be launching in June.
Ardour Brand is the coming together of two best friends each with the same outlook, the same attitude and the same appreciation for quality hand made clothing and products. Having discussed this project many times over the years we thought the time was right to at last put our ideas into practice and get things moving.
We're excited to say that we're tantalisingly close to launching our first collection which will be primarily be made up of a line of bespoke accessories. These will include four different bags, made for us by one of the most esteemed bag makers around; Chapman Bags, together with a painstakingly chosen selection of summer neck scarves, pocket squares and full length scarves.
We have put a lot of thought into the items and the way that we plan on doing things.
This first season is released in time for Spring/Summer and that is something we will be working on continuously because the idea of seasonal wear doesn't really tie in with the actual weather here in Britain anymore, so we will be producing items as we progress through each year.
As we have already pointed out some items will be take inspiration from the things that we love, for example, our 'Ivy' bag has been created to cater with 12inch records,, it's not the sole purpose of the bag but it's there for those who would like something a bit smarter for such days.
All of our materials have been sourced either here in the UK or imported from Japan and will be locally hand finished in England.
We have a selection of Japanese cotton and linen items from lightweight to mid-weight, vibrant and classic styles in the form of Polkadots, Ginghams, Hickory and Seersucker, Calico, Nautical and lots more to choose from.
We have chosen the canvas and leathers, webbing and netting on the bags and hope that there is something there for everyone.
All of our items will be available in a limited run and then one restock of each item only so once they're gone, they're gone and we'll move onto our next release - which is already under development.
It is said that from small acorns grow big tree's and it is from this ethos that we'll adhere to, installing our zeal and belief into something that we both feel so fervently about and we hope that this shines through in all aspects of Ardour Brand.
To say that we're happy to finally be here would be a little bit of an understatement as I'm sure our regular readers and followers will understand. It's taken a lot of time, money and energy to finally be at the stage that we're at and it's been a long time in the making. Now that we're here on the cusp of making our ambition, dream and above all our love a reality we can't stress how pleased we are with our first collection in terms of quality and style.
Our Facebook address is.... ArdourBrand
And we will continue to use @sinisterdelicious on Instagram for ongoing development along with our usual photos.... sinisterdelicious
We'll leave you with some teaser pictures of our first collection and we will have a look book to send out in the coming weeks just before launching, we hope you'll join us in these exciting times.
Website to follow
Ardour Brand - From passion comes product
Saul & Shaun.