Ardour Brand - A Name Change.... by Shaun & Saul

Where do we start with this then?

Probably best to start with how because of a trademark issue we are changing our British trading label name to Ardour Brand.

After launching our campaign earlier in the year and the announcement here on May 1st another business has come forward that owns the UK trademark of the name fervour, unfortunately that includes any kind of use of the word in British clothing which obviously covers our previous name Fervour Brand, so from now on we will be trading as Ardour Brand in the UK.

It was a slight set back but we are luckily at a point where we can change things and we will be trading in 3 weeks time as opposed to this/next week, mid-end of June.
Our products stay exactly the same and what we have advertised is what we are still producing it's just a simple name change over with new labels which luckily as of today had not been finished.

I have included our original post below with a few amendments regarding the facebook page and obviously we will get back to you with a new website address but the new facebook is here...

Facebook-ArdourBrand 'From Passion Comes Product'


With the unquenchable passion that we both have for quality made clothing, coupled with a sharp eye for detail, Shaun and I have always talked about deploying our knowledge and interest into the clothing industry in one form or another. Having both worked free lance for different publications and stores and having spent large quantities of our time lusting over clothing, paying unabated homage to the craftsmanship and beauty that goes into the process of creating the garments that we both love and wear, we decided to do our own thing and forge out a little niche for ourselves.

Away from the writing of Sinister Delicious, tucked tentatively away behind the scenes, we've been busy little worker bees, working tirelessly towards making a pipe line dream into a reality. That dream is Ardour Brand, a new British label that we'll be launching in June.

Ardour Brand is the coming together of two best friends each with the same outlook, the same attitude and the same appreciation for quality hand made clothing and products. Having discussed this project many times over the years we thought the time was right to at last put our ideas into practice and get things moving.

We're excited to say that we're tantalisingly close to launching our first collection which will be primarily be made up of a line of bespoke accessories. These will include four different bags, made for us by one of the most esteemed bag makers around; Chapman Bags, together with a painstakingly chosen selection of summer neck scarves, pocket squares and full length scarves. 

We have put a lot of thought into the items and the way that we plan on doing things. 

This first season is released in time for Spring/Summer and that is something we will be working on continuously because the idea of seasonal wear doesn't really tie in with the actual weather here in Britain anymore, so we will be producing items as we progress through each year.

As we have already pointed out some items will be take inspiration from the things that we love, for example, our 'Ivy' bag has been created to cater with 12inch records,, it's not the sole purpose of the bag but it's there for those who would like something a bit smarter for such days.

All of our materials have been sourced either here in the UK or imported from Japan and will be locally hand finished in England. 

We have a selection of Japanese cotton and linen items from lightweight to mid-weight, vibrant and classic styles in the form of Polkadots, Ginghams, Hickory and Seersucker, Calico, Nautical and lots more to choose from. 

We have chosen the canvas and leathers, webbing and netting on the bags and hope that there is something there for everyone.

All of our items will be available in a limited run and then one restock of each item only so once they're gone, they're gone and we'll move onto our next release - which is already under development.

It is said that from small acorns grow big tree's and it is from this ethos that we'll adhere to, installing our zeal and belief into something that we both feel so fervently about and we hope that this shines through in all aspects of Ardour Brand.

To say that we're happy to finally be here would be a little bit of an understatement as I'm sure our regular readers and followers will understand. It's taken a lot of time, money and energy to finally be at the stage that we're at and it's been a long time in the making. Now that we're here on the cusp of making our ambition, dream and above all our love a reality we can't stress how pleased we are with our first collection in terms of quality and style.

Our Facebook address is.... ArdourBrand

And we will continue to use @sinisterdelicious on Instagram for ongoing development along with our usual photos.... sinisterdelicious

We'll leave you with some teaser pictures of our first collection and we will have a look book to send out in the coming weeks just before launching, we hope you'll join us in these exciting times.

Website to follow

Ardour Brand - From passion comes product

Kindest

Saul & Shaun.

Snapshot.... by Shaun Dangerfield

Recently the weather has been producing some seriously great skies and none more so than this outside our house last week.
If it was sweet I would have eaten it.  I almost held up a tiny stuffed toy lion out of the Lion King in celebration.

I don't know about anyone else but sunset's like this just give me the raging horn....

No ?

Ok then.

Engineered Garments Nautical Wind Parka.... by Shaun Dangerfield

I've still not put this up so I thought I'd share it, I know it looks a little fruity on first glance but I love this cheeky little nautical number from Engineered Garments.

Now I said to myself that I wouldn't have any more from the New York giant but this is like KFC's side order, it's a different gravy and I had to add it, it must have been a sixth sense with a look into the future because (Perfectly I might add) a couple of weeks ago we were confirmed to be DJ'ing in the NYC Downlow tent at Glastonbury Block 9 and I don't think there's any question that this is going to be the jacket I'll have on for 4 days, I'll probably ruin it but I'll get the joy from it and thats all that matters.

Anchors away....

Breakin In Space.... by Shaun Dangerfield

We think the Fervour post has been up long enough at the top now so it's back down to business, we have a few updates for you and some not so important posts.... like this one (unless you like 80's electro that is).
Aired this weekend on realhouseradio.com the Phil Jaimes electro show.  I only heard it myself today and it doesn't matter how often I hear them I still love listening to these records,  classics like Babe Ruth "the mexican" and Keymatic's "Breakin in space", "the smurf", Aleem "Release yourself" list is endless.
Get the Lino out.....

M65 Floral.... by Shaun Dangerfield

I'm not too familiar with Publish Brand but I had them send me over their floral version of the M65 Boulder jacket to check out.
It's a decent casual effort and will be a handy throw on jacket this summer.

Publish started life in California back in 2010.  They have a great range of seasonal basics with modern ideas and fit and I like what they've done with this, it was available in cream also but I thought that was maybe a step too far even though I preferred the cream stock photos (pictured below) with the recent Persol folding yellow sunglasses I didn't want to end up looking like a failed David Bowie on crack.

Legend has it they are made of curtains from an abandoned hotel in California that has been unused for many years, this is of course absolute bol**cks because I've saw the same material in my local Dilshad Tandoori restaurant on the tables..... probably. Maybe.

Sunset Snapshot... by Shaun Dangerfield

You've heard it a thousand times over the years... "The best things in life are free" and while I wouldn't say that's strictly true ;-) I've had the pleasure of some amazing scenes last couple of weeks at home and on my travels, this isn't a bad view is it, bit of rain with the sunset, storm clouds and glow. Can't grumble, it's put me right in the mood for some Indian cuisine.

Sampled Part 4.... by Shaun Dangerfield

This comes from 2 of my favoured old school flavours in the form of Timex Social Club and Club Nouveau.
This all out started out in 1982 as a group of school kids from Berkeley High School in California, originally called Timex Crew but as they gained more members they changed the name to Timex Social Club playing this amazing post Disco R&B cross dance/new jack swing and all those qualities shine through in each of the groups.

Club Nouveau were formed in 1986 by Jay King the founder member of the collapsed Timex Social, the name meaning "New Club".
Timex Social Club had a hit with the amazing "Rumours", when Timex broke up Jay King reproduced the original backing of that record with new vocals called "Jealousy" in a dig at former members.
It was what it was, but for me not as raw as Timex's version.
It was the same sound as Timex and it was also the same artwork, I've got vinyl of both and the covers are identical in style, I'll throw a photo up later and it's all interesting (well to me anyway) but these are the two said tracks.





Sample side of things where do we start, apart from Club Nouveau sampling Timex (which doesn't really count) there is a long list of artists who have used both the groups material mostly Hip Hop tracks as always.

We'll start with Timex and one of my favourite jams "Rumours" (first video above).
As I said it was always going to be heavily sampled in the Hip Hop world because it's perfect for it, and on the vinyl there is a dub only mix and an alternative mix and both give great sampling bass lines which is where I got it from for the track I made Boogie Cartel "Love Games".


Also snipped on House Of Pains "Back from the Dead" and looped over on believe it or not Goldie Lookin Chain "Half Man Half Machine", you can google those if you wish I won't put them up here as I think they are both gash but you have to go through it, however if we go back to 1991 and South Central Cartel we have the track "Hookaz" which is worth a mention....



I'll move on now to the track that will probably be most recognised from Timex Social Club with "Thinkin about ya" which again was heavily reworked by Club Nouveau in the form of "Why you treat me so bad".
1995's Luniz "I got 5 on it".
1997's Taral Hicks "How can I get over you".
1999's P Diddy/R Kelly "Satisfy You".

South Coast Action.... by Shaun Dangerfield

It was my little girls fourth birthday the weekend just gone so we headed down to see her favourite pig that isn't laid out on her breakfast plate at Peppa Pig World in Southampton, an absolutely scorching day rounded off nicely at the beach in Bournemouth.
Just a few snaps from the sand to remind ourselves what's coming.....